OPENED! Why Emails Flop & How to Fix It Fast!

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To stay ahead of 90% of newsletter writers, you need to adapt to change and breethe through it.

It started in autumn 2024, when tribe members reached out to me frustrated about their open rates.

“What the heck is going on, Kristina?”

“I think I’ll quit. Less people are reading my work.”

“Dunno why but my open rate dropped. I put so much effort in it. I’m lying on the floor crying…HELP!”

In a perfect world, when your audience likes your subject line and writing, they found your email interesting enough to open it and click on the links you’re sharing to show their interest. For some, open rates are the be-all and end-all performance metric.

But you might have experienced it yourself or heard many see a drop in their open rates. Well, there’s a reason for it - and, spoiler alert, don’t panic. It’s NOT your writing!

There are specific new security settings from Apple and Google which bring radical changes when it comes to the newsletters you’re sending. This isn’t the first time and it won’t be the last.

This short guide helps you to understand why your open rates might drop and how to fix it.